The Weathered Luxury series celebrates the same principle and beauty of an abandoned classic sports car, reborn through restoration.
The same palette applied to the refurbishing of vintage cars makes its way on to the premium materials of this Azura, honoring the restoration process, rich paints, and bespoke interiors of these classic 1960’s era automobiles.
Triangular Lugged Outsole
Original Ad Circa 1988
At Saucony, we still believe that what’s in the a shoe is more important than making a shoe that’s “in”. And we also know most serious athletes agree with that philosophy. For over 120 years, our mission has been to make the very finest athletic footwear. No gimmicks. No gadgets. Just great shoes. We’ve built a full line of products around this way of thinking.
And this year, we’re introducing new shoes designed for today’s sophisticated consumers. With new, aggressive advertising and promotional campaigns that cut through all the hype, and make it clear just what makes our shoes so special.
In short, we’re aiming to make this year our best ever.
And we’ve never been more serious.